Title: Option and Component Bundling Under Demand Risk : Mass Customization Strategies in the Automobile Industry -Language: german
Publisher: Deutscher Universit�tsverlag
Publication Date: 1996
Language: German
ISBN 10: 3824462796
ISBN 13: 9783824462797
Binding: Soft cover
Condition: New

About this title

Synopsis

Ralph F�rderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.

About the Author

Dr. Ralph F�rderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule f�r Unternehmensf�hrung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie t�tig.

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