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Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry (Gabler Edition Wissenschaft) - Softcover

 
9783824462797: Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry (Gabler Edition Wissenschaft)

Synopsis

Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.

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About the Author

Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.

From the Back Cover

Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.

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Published by Deutscher Universitätsverlag, 1996
ISBN 10: 3824462796 ISBN 13: 9783824462797
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Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr CI 376 3824462796 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2104467

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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world. 148 pp. Englisch. Seller Inventory # 9783824462797

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Published by Deutscher Universitätsverlag, 1996
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world. Seller Inventory # 9783824462797

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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Ralph Fuerderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule fuer Unternehmensfuehrung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie taetig.Cost Optimization of System Com. Seller Inventory # 5337831

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Taschenbuch. Condition: Neu. Neuware -Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.Deutscher Universitätsverlag in Springer Science + Business , Tiergartenstr. 15-17, 69121 Heidelberg 164 pp. Deutsch. Seller Inventory # 9783824462797

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Taschenbuch. Condition: Neu. Option and Component Bundling under Demand Risk | Mass Customization Strategies in the Automobile Industry | Ralph Fürderer | Taschenbuch | xi | Deutsch | 1996 | Deutscher Universitätsverlag | EAN 9783824462797 | Verantwortliche Person für die EU: Deutscher Universitätsverlag in Springer Science + Business, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 101638696

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