Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry (Gabler Edition Wissenschaft) - Softcover
Synopsis
Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.
From the Back Cover
Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.
"About this title" may belong to another edition of this title.
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Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry (Gabler Edition Wissenschaft) (German Edition)
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Deutscher Universitätsverlag, 1996
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ISBN 13: 9783824462797
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Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry (Gabler Edition Wissenschaft) (German Edition)
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ISBN 13: 9783824462797
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Option and Component Bundling under Demand Risk : Mass Customization Strategies in the Automobile Industry
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Option and Component Bundling under Demand Risk
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Option and Component Bundling under Demand Risk
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ISBN 10: 3824462796
ISBN 13: 9783824462797
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world. 148 pp. Englisch. Seller Inventory # 9783824462797
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Option and Component Bundling under Demand Risk
Published by
Westdeutscher Verlag GmbH, 1996
ISBN 10: 3824462796
ISBN 13: 9783824462797
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Option and Component Bundling under Demand Risk
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Option and Component Bundling under Demand Risk
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Ralph Fuerderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule fuer Unternehmensfuehrung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie taetig.Cost Optimization of System Com. Seller Inventory # 5337831
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Option and Component Bundling under Demand Risk
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.Deutscher Universitätsverlag in Springer Science + Business , Tiergartenstr. 15-17, 69121 Heidelberg 164 pp. Deutsch. Seller Inventory # 9783824462797
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Option and Component Bundling under Demand Risk : Mass Customization Strategies in the Automobile Industry
Published by
Deutscher Universitätsverlag, 1996
ISBN 10: 3824462796
ISBN 13: 9783824462797
New
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world. Seller Inventory # 9783824462797