Melnyk and Denzler have written a text that looks at operations management from a different perspective value. In this text, value is a dynamic theme that brings together the issues of performance, cost, competitive reactions, and customer expectations. By using a value-driven perspective, the authors enable students to view every activity in the operations management system in terms of its ability to enhance value. Students learn to evaluate: who current customers are and who new customers will be; what the customer wants; the degree of overlap between the current operations management system and the demands and expectations of customers; how to structure the OM system to deliver value; and, finally, how to measure performance.

From the Publisher:

Melnyk and Denzler emphasize process and process analysis, particularly TQMN, ISO 9000, and benchmarking, as a useful way of looking at and understanding operations management systems.
The impact of people on OM systems is emphasized. People are examined as powerful resources, with decision-making and problem-solving capabilities. Learning, organization, knowledge creation, and diversity are examined in detail.
Operations Management: A Value Driven Approach exposes students to a structured problem solving approach, with an emphasis on the differences between problems, solutions, causes, and effects. Different problem solving strategies�solve, resolve, and dissolve�are examined.
The problem solving and operations management toolkit pulls together a number of different but widely useful tools, including cause-and-effect analysis, pareto analysis, and the Deming wheel.
Real-world industrial cases re an integral part of every chapter. each chapter begins with a case, and cases used to illustrate chapter concepts.
"By the Way" illustrations present alternative issues and perspectives; "On the Job" boxes feature examples from industry.
The authors� writing style is easy-to-read and informative.
New and timely topics, like environmentally responsible manufacturing, the knowledge factory, the new worker, service, and globalization, are included.
Operations Management: A Value Driven Approach is the first text that refers to forecasting as a process rather than a discrete activity.
Treatment of capacity is more comprehensive than competitive texts.
The presentation of resource management is more compatible with courses specifically geared toward APICS certification.

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