Synopsis
Melnyk and Denzler have written a text that looks at operations management from a different perspective value. In this text, value is a dynamic theme that brings together the issues of performance, cost, competitive reactions, and customer expectations. By using a value-driven perspective, the authors enable students to view every activity in the operations management system in terms of its ability to enhance value. Students learn to evaluate: who current customers are and who new customers will be; what the customer wants; the degree of overlap between the current operations management system and the demands and expectations of customers; how to structure the OM system to deliver value; and, finally, how to measure performance.
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About the Author
Steven Melnyk is Professor of Operations Management at Michigan State University. Dr. Melnyk obtained his undergraduate degree from the University of Windsor and his doctorate from the Ivey School of Business, the University of Western Ontario. He has co-authored 17 books focusing on operations and the supply chain and has published 90 refereed articles in numerous international and national journals. He is Associate Editor for the Journal of Business Logistics. He also is a member of the editorial advisory board for the Production and Inventory Management Journal, the Journal of Supply Chain Management, and the International Journal of Production Research. Dr. Melnyk is co-editor (North America) for the Journal of Humanitarian Logistics and Supply Chain Management. Dr. Melynk has consulted with over 60 companies. He has also served as a member of the APICS Board of Directors (20142016) and the APICS leadership team (2015).
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