Observing the User Experience: A Practitioner's Guide to User Research

Language: English

Published by Elsevier Science & Technology, United States, San Francisco, 2012

0123848695 / 9780123848697

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Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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Softcover

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Observing the User Experience: A Practitioners Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding peoples needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Seller Inventory # GOR008337806

Title
Observing the User Experience: A Practitioner's Guide to User Research
Author
Elizabeth Goodman, Ph.D., School of Information, University of California Berkeley (Design Researcher and UX strategist at 18F, a design group within the General Services Administration., USA)
Publisher
Elsevier Science & Technology, United States, San Francisco
Publication year
2012
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
0123848695
ISBN 13
9780123848697
Edition
2nd Edition
Item weight
1,161 grams
Dimensions
191.0 x 235.0

WorldofBooks

Goring-By-Sea, WS, United Kingdom

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AbeBooks seller since March 16, 2007

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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