Observing the User Experience: A Practitioner's Guide to User Research

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9780123848697: Observing the User Experience: A Practitioner's Guide to User Research

Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.

The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people’s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products’ user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.



  • Explains how to create usable products that are still original, creative, and unique
  • A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user
  • Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively
  • Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users

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Product Description:

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. "Observing the User Experience" will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account. This title: explains how to create usable products that are still original, creative, and unique; is a valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user; provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively; and, gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users.

Product Description:

Observing the User Experience: A Practitioner s Guide to User Research aims to bridge the gap betwee....

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Mike Kuniavsky,Elizabeth Goodman,Andrea Moed
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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2012. Paperback. Book Condition: New. 2nd Revised edition. 234 x 188 mm. Language: English . Brand New Book. Observing the User Experience: A Practitioner s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. * Explains how to create usable products that are still original, creative, and unique* A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user* Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively* Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users. Bookseller Inventory # AA59780123848697

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2012. Paperback. Book Condition: New. 2nd Revised edition. 234 x 188 mm. Language: English . Brand New Book. Observing the User Experience: A Practitioner s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. Bookseller Inventory # AA59780123848697

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Book Description Elsevier Science & Technology. Paperback. Book Condition: new. BRAND NEW, Observing the User Experience: A Practitioner's Guide to User Research (2nd Revised edition), Mike Kuniavsky, Andrea Moed, Elizabeth Goodman, Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. Explains how to create usable products that are still original, creative, and unique A valuable resource for designers, developers, project managers-anyone in a position where their work comes in direct contact with the end user. Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users. Bookseller Inventory # B9780123848697

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Book Description Elsevier Science & Technology, 2012. Book Condition: New. 2012. 2nd Edition. Paperback. The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. This title helps you to bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Num Pages: 608 pages, illustrations. BIC Classification: UMZ. Category: (P) Professional & Vocational. Dimension: 236 x 190 x 29. Weight in Grams: 1218. . . . . . . Bookseller Inventory # V9780123848697

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Book Description Morgan Kaufmann 2012-09-24, 2012. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-01113254

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