The Objects of Affection. Semiotics and Consumer Culture.

Berger, Arthur Asa

ISBN 10: 0230103723 / ISBN 13: 9780230103726

Published by Palgrave Macmillan, 2010

About this Item

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. Series: Semiotics and Popular Culture. Num Pages: 211 pages, 9 black & white illustrations, biography. BIC Classification: JFD; JFFT. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 138 x 218 x 17. Weight in Grams: 340. . 2010. Hardback. . . . .

Seller Inventory # V9780230103726

Bibliographic Details

• Title: The Objects of Affection. Semiotics and Consumer Culture.
• Publisher: Palgrave Macmillan
• Publication Date: 2010
• Language: English
• ISBN 10: 0230103723
• ISBN 13: 9780230103726
• Binding: Hardcover
• Condition: New

About this title

Synopsis

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.