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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture) - Hardcover

 
9780230103726: The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)

Synopsis

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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  • PublisherPalgrave Macmillan
  • Publication date2010
  • ISBN 10 0230103723
  • ISBN 13 9780230103726
  • BindingHardcover
  • LanguageEnglish
  • Number of pages211

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9780230103733: The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)

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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. 198 pp. Englisch. Seller Inventory # 9780230103726

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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. Seller Inventory # 9780230103726

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Gebunden. Condition: New. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture Shop Til You Drop and Agitpop: Po. Seller Inventory # 458407141

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