New Typography

Language: English

Published by University of California Press November 1998, 1998

0520071476 / 9780520071476

  • Softcover
  • Used
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Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls

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Softcover

Condition: Used - Very good

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Item description from seller

Since its intitial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architectire has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in designing business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century. 'Probably the most important work on typography and graphic design in the twentieth century.'--Carl Zahn, The Museum of Fine Arts, Boston Very nice clean, tight copy free of any marks.…

Seller Inventory # 328419

Title
New Typography
Author
Jan Tschichold, Robin Kinross, Ruari McLean, Robin Kinross,
Publisher
University of California Press November 1998
Publication year
1998
Condition
Used - Very Good
Binding
Trade Paperback
Language
English
ISBN 10
0520071476
ISBN 13
9780520071476
Seller catalogs
Graphic Design - Typography

Hennessey + Ingalls

Los Angeles, CA, U.S.A.

4-star seller

AbeBooks seller since April 8, 2013

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Since its founding in 1963, Hennessey + Ingalls has grown to fill a unique niche in American retailing. Our store is the largest art and architecture bookstore in the western United States, and it is probably the largest retail operation in the country dealing just with books on the visual arts.

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