The New Typography – A Handbook for Modern Design (Paper): 8 (Weimar & Now: German Cultural Criticism) - Softcover

Tschichold, Jan

Softcover

ISBN 10: 0520071476 ISBN 13: 9780520071476

Publisher: University of California Press, 1998

Synopsis

This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.

About this title

About the Author

Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.

From the Back Cover

"Probably the most important work on typography and graphic design in the twentieth century."—Carl Zahn, The Museum of Fine Arts, Boston

From the Inside Flap

"Probably the most important work on typography and graphic design in the twentieth century."Carl Zahn, The Museum of Fine Arts, Boston

Edition details

• Publisher: University of California Press
• Publication date: 1998
• Language: English
• ISBN 10: 0520071476
• ISBN 13: 9780520071476
• Binding: Paperback
• Number of pages: 280