New Packaging: New Style, New Material

Wang, Shaoqiang

ISBN 10: 9812458336 / ISBN 13: 9789812458339

Published by World Scientific Pub Co Inc, 2010

About this Item

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Bibliographic Details

Title: New Packaging: New Style, New Material

Publisher: World Scientific Pub Co Inc

Publication Date: 2010

Binding: Soft cover

Condition: Good

About this title

Synopsis:

With the development of economic globalisation, brand concept is the pursuit of each enterprise and packaging is the medium to build a product brand. Packaging design is no longer a mere craft. Instead it has become a complex cultural process, controlled by the buyers' demand for consumer experience and the general growing competition in product range. Therefore developing a new design or re-designing existing packaging today requires a clear strategic approach to ensure that value is added to the product and the corporate brand. Among the world commodity packaging design, there is romantic European packaging, exquisite Japanese packaging, American marketing packaging and Chinese packaging with typical characteristics of the east. 'New Packaging' presents the main trends of packaging design all over the world and displays new mainstream design concepts covering different types of packaging, including drink, food, beauty care, luxury goods and other goods. It will be an informative source for professionals.