NEW DIRECTIONS IN BEHAVIORAL PRICING

Language: English

Published by World Scientific Publishing Co Pte Ltd, SG, 2024

9811292221 / 9789811292224

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Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.

Seller Inventory # LU-9789811292224

Title
NEW DIRECTIONS IN BEHAVIORAL PRICING
Author
Chezy Ofir
Publisher
World Scientific Publishing Co Pte Ltd, SG
Publication year
2024
Condition
New
Binding
Hardback
Language
English
ISBN 10
9811292221
ISBN 13
9789811292224

Rarewaves.com USA

London, London, United Kingdom

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