Modeling the Factors Affecting the Adoption of Mobile Commerce

Language: English

Published by LAP LAMBERT Academic Publishing Nov 2018, 2018

6139954851 / 9786139954858

  • Softcover
  • New
See all details

Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

5-star seller

AbeBooks seller since January 23, 2017

Softcover

Condition: New

£ 66.93

£ 50.69 shipping 
Ships from Germany to U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

This item is printed on demand - Print on Demand Titel. Neuware -Mobile commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia by developing M-commerce adoption Model based on exiting technology model such as, TRA, TPB, TAM and DOI. Structural Equation Modeling (SEM) is used to test the proposed model. The findings revealed that Perceived Usefulness, Perceived Ease of Use and Perceived trust are positively associated with consumer attitude towards use which is affecting consumer intention to use. PI and perceived cost were found to have insignificant effect on consumer attitude towards use. The findings made a contribution, allowing us to understand the factors that can affect the adoption of M-commerce. The findings have showed that the extended and modified model has good fit to the early adopter of M-commerce services and it explained 39 percent of the consumer's intentions to adopt M-commerce services. The proposed M-commerce model has the potential to use as a basis for industry players' evaluation of adoption potential of new M-commerce services.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 224 pp. Englisch.…

Seller Inventory # 9786139954858

Title
Modeling the Factors Affecting the Adoption of Mobile Commerce
Author
A. H. M. Saifullah Sadi
Publisher
LAP LAMBERT Academic Publishing Nov 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6139954851
ISBN 13
9786139954858
Item weight
352 grams
Dimensions
220x150x15 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

Shipping rates from Germany to U.S.A.

Item60 to 60 business days60 to 60 business days
First item£ 50.69£ 63.37
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Check
  • Paypal

Store description

Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

Specialty

Modernes Antiquariat - Bücher von 1960 bis heute

Seller's business information

buchversandmimpf2000

Germany