Modeling the Factors Affecting the Adoption of Mobile Commerce: A Study of Malaysia Higher Institutions - Softcover

Sadi, A H M Saifullah

Softcover

ISBN 10: 6139954851 ISBN 13: 9786139954858

Publisher: LAP Lambert Academic Publishing, 2018

Synopsis

Mobile commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia by developing M-commerce adoption Model based on exiting technology model such as, TRA, TPB, TAM and DOI. Structural Equation Modeling (SEM) is used to test the proposed model. The findings revealed that Perceived Usefulness, Perceived Ease of Use and Perceived trust are positively associated with consumer attitude towards use which is affecting consumer intention to use. PI and perceived cost were found to have insignificant effect on consumer attitude towards use. The findings made a contribution, allowing us to understand the factors that can affect the adoption of M-commerce. The findings have showed that the extended and modified model has good fit to the early adopter of M-commerce services and it explained 39 percent of the consumer's intentions to adopt M-commerce services. The proposed M-commerce model has the potential to use as a basis for industry players' evaluation of adoption potential of new M-commerce services.

Edition details

• Publisher: LAP Lambert Academic Publishing
• Publication date: 2018
• Language: English
• ISBN 10: 6139954851
• ISBN 13: 9786139954858
• Binding: Paperback
• Number of pages: 224