Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
Fromm, Jeff; Vidler, Marissa
ISBN 10: 0814436587 ISBN 13: 9780814436585
Published by AMACOM, 2015
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About this Item
Description:
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Synopsis:
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
- Enlist Millennial parents as co-creators of brands and products
- Promote purpose beyond the bottom line
- Cultivate shareability
- Democratize customer experience
- Integrate technology
- Develop content-driven campaigns that speak to Millennials
A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household - and connect with these critical consumers in the complex participation economy.
About the Author: JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess. MARISSA VIDLER is founder of Clear Box Insights, a marketing research firm specializing in shopper insights and the Millennial consumer.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Millennials with Kids: Marketing to This ...
Publisher: AMACOM
Publication Date: 2015
Binding: Hardcover
Condition: very_good
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Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
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ISBN 10: 0814436587
ISBN 13: 9780814436585
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