Merriam's Guide to Naming

Language: English

Published by Red Toad Press Mai 2013, 2013

0982082932 / 9780982082935

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.

Seller Inventory # 9780982082935

Title
Merriam's Guide to Naming
Author
Lisa Merriam
Publisher
Red Toad Press Mai 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0982082932
ISBN 13
9780982082935
Edition
2nd Edition
Item weight
181 grams
Dimensions
234x156x7 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

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