Merriam's Guide to Naming - Softcover

Merriam, Lisa

Softcover

ISBN 10: 0982082932 ISBN 13: 9780982082935

Publisher: Red Toad Press, 2013

Synopsis

Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.

Edition details

• Publisher: Red Toad Press
• Publication date: 2013
• Language: English
• ISBN 10: 0982082932
• ISBN 13: 9780982082935
• Binding: Perfect Paperback
• Edition number: 2
• Number of pages: 122