The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Language: English
Published by McGraw Hill, 2015
- Hardcover
- Used
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AbeBooks seller since March 3, 2017
Condition: Used - Good
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The dust jacket shows normal wear. The pages show normal wear. There is light highlighting or handwriting through out the book. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations.
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- Title
- The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Author
- Baxter, Robbie Kellman
- Publisher
- McGraw Hill
- Publication year
- 2015
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0071839321
- ISBN 13
- 9780071839327
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.
This is The Membership Economy.
Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:
- Turn digital subscriptions into forever sales
- Build an online community your customers will love
- Develop new loyalty programs that really pay off
- Transform freemium users into superusers
- Create a self-generating revenue stream
- Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.
Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.
When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.
"Synopsis" may belong to another edition of this title.
About the Author
Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.
"About the title" may belong to another edition of this title.
New Legacy Books
Annandale, NJ, U.S.A.
AbeBooks seller since March 3, 2017
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