The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

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9780071839327: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

  • Turn digital subscriptions into forever sales
  • Build an online community your customers will love
  • Develop new loyalty programs that really pay off
  • Transform freemium users into superusers
  • Create a self-generating revenue stream
  • Keep memberships and profits growing for years to come

Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.

Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.

When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.

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Product Description:

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.

The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Product Description:

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been perfected.

The Membership Economy shows how nimble companies that have developed a Membership Model are thriving. Companies including those that rent, lend or offer unlimited or premium access instead of just "ownership," have the opportunity to leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. The book also explores how industry leaders like AmEx, Uber, Salesforce.com, and more are radically rethinking how they provide value to their customers.

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Book Description McGraw-Hill Education - Europe, United States, 2015. Hardback. Book Condition: New. 231 x 160 mm. Language: English . Brand New Book. In today s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you ll discover what works, and what doesn t, from some of the key players in the new membership economy. It s not about ownership; it s about access, options, and freedom. When you join forces with your customers, membership has its rewards-for you, your company, and your continued success. Bookseller Inventory # AA39780071839327

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Book Description McGraw-Hill Education - Europe, United States, 2015. Hardback. Book Condition: New. 231 x 160 mm. Language: English . Brand New Book. In today s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you ll discover what works, and what doesn t, from some of the key players in the new membership economy. It s not about ownership; it s about access, options, and freedom. When you join forces with your customers, membership has its rewards-for you, your company, and your continued success. Bookseller Inventory # AA39780071839327

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Book Description McGraw-Hill, 2015. Book Condition: New. Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJMB; KJS. Category: (G) General (US: Trade). Dimension: 237 x 163 x 31. Weight in Grams: 486. . 2015. 1st Edition. Hardcover. . . . . . Bookseller Inventory # V9780071839327

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