Media Writing: Print, Broadcast, and Public Relations
Language: English
Published by Routledge, 2012
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
£ 4.31
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780415888035.
Seller Inventory # 9814530
- Title
- Media Writing: Print, Broadcast, and Public Relations
- Author
- Whitaker, W. R. et al
- Publisher
- Routledge
- Publication year
- 2012
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415888034
- ISBN 13
- 9780415888035
- Edition
- 4th Edition
- Item weight
- 800 grams
- Seller catalogs
- Journalism & Media
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.
Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.
Further updates and features include:
- Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications
- Two new chapters on lead writing and new new media
- A separate chapter focused solely on ethics
- Explanatory "how to" boxes that help students understand and retain main themes
- Illustrative "It Happened to Me" vignettes from the authors’ professional experiences
- Discussion questions and exercises at the end of every chapter
- Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism
In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
"Synopsis" may belong to another edition of this title.
About the Author
W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY).
Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY).
Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | £ 13.04 | £ 31.98 |
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