MediaWriting: Print, Broadcast, and Public Relations

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9780415888035: MediaWriting: Print, Broadcast, and Public Relations
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.

Further updates and features include:

  • Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications
  • Two new chapters on lead writing and new new media
  • A separate chapter focused solely on ethics
  • Explanatory "how to" boxes that help students understand and retain main themes
  • Illustrative "It Happened to Me" vignettes from the authors’ professional experiences
  • Discussion questions and exercises at the end of every chapter
  • Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism

In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

"synopsis" may belong to another edition of this title.

Product Description:

Title: MediaWriting <>Binding: Paperback <>Author: W Richard Whitaker <>Publisher: Taylor & Francis

From the Back Cover:

This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decision are made as they are. Basic concepts are outlines in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, MediaWriting develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media.

  • "It Happened to Me" boxes present personal-experience anecdotes from the authors, giving students real-world examples and insights into the actual media-writing process.
  • "How-to" boxes throughout the book provide concrete advice about various aspects of the media-writing process, including tips on interviewing, lead writing, effective broadcast copywriting, ways to make news and designing brochures and flyers, among other topics.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780415891806: MediaWriting: Print, Broadcast, and Public Relations

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ISBN 10:  0415891809 ISBN 13:  9780415891806
Publisher: Routledge, 2012
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Book Description Taylor & Francis Ltd, United Kingdom, 2012. Paperback. Condition: New. 4th New edition. Language: English. Brand new Book. MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media plete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.Further updates and features include:Increased attention to computer-assisted reporting, the preparation of online copy, and social media applicationsTwo new chapters on lead writing and new new mediaA separate chapter focused solely on ethicsExplanatory "how to" boxes that help students understand and retain main themesIllustrative "It Happened to Me" vignettes from the authors' professional experiencesDiscussion questions and exercises at the end of every chapterSuggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalismIn addition to new multimedia elements, the fourth edition's companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus. Seller Inventory # LIB9780415888035

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Book Description Taylor & Francis Ltd, United Kingdom, 2012. Paperback. Condition: New. 4th New edition. Language: English. Brand new Book. MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media plete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.Further updates and features include:Increased attention to computer-assisted reporting, the preparation of online copy, and social media applicationsTwo new chapters on lead writing and new new mediaA separate chapter focused solely on ethicsExplanatory "how to" boxes that help students understand and retain main themesIllustrative "It Happened to Me" vignettes from the authors' professional experiencesDiscussion questions and exercises at the end of every chapterSuggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalismIn addition to new multimedia elements, the fourth edition's companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus. Seller Inventory # LIB9780415888035

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