Media Promotion and Marketing for Broadcasting, Cable and the Internet
Language: English
Published by Taylor & Francis Ltd, 2006
- Softcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
£ 75.95
Quantity: Over 20 available
Add to basketItem description from seller
Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air, print, Web message design; and more. Editor(s): Eastman, Susan Tyler; Ferguson, Douglas A.; Klein, Robert. Num Pages: 350 pages, 1, black & white illustrations. BIC Classification: KJS; KNTD. Category: (P) Professional & Vocational. Dimension: 228 x 151 x 16. Weight in Grams: 514. . 2006. 5 Rev ed. Paperback. . . . .
Seller Inventory # V9780240807621
- Title
- Media Promotion and Marketing for Broadcasting, Cable and the Internet
- Author
- . Ed(s): Eastman, Susan Tyler; Ferguson, Douglas A.; Klein, Robert
- Publisher
- Taylor & Francis Ltd
- Publication year
- 2006
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0240807626
- ISBN 13
- 9780240807621
- Edition
- 5th or later Edition
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
Shipping rates from Ireland to U.S.A.
| Item | 12 to 22 business days | 10 to 20 business days |
|---|---|---|
| First item | £ 8.03 | £ 9.72 |
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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.
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Asia, All Aspects of the Irish Experience, Irish Literature, Irish History, Human Rights, International Espionage, History of Ideas and Human Thought, Labour History, Jewish Studies and the Holocaust. Gureilla Movements., Russian and Soviet History and Literature. Womens Studies and Feminism.Seller's business information
Kennys Bookshop and Art Galleries (Holdings) Limited
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Galway, Ireland H91 N5P8
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