Synopsis
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
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About the Author
Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein
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Media Promotion and Marketing for Broadcasting, Cable, and the Internet
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Very Good. 5th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP62279774
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Media Promotion and Marketing for Broadcasting, Cable, and the Internet
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 5th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5443784-6
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
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Media Promotion and Marketing for Broadcasting, Cable, and the Internet
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. 5th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP62279774
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Media Promotion and Marketing for Broadcasting, Cable, and the Internet
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 5th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5443784-6
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
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paperback. Condition: Good. 5th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000699234U
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Media Promotion and Marketing for Broadcasting, Cable, and the Internet
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Condition: Good. 5th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5443784-6
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
Seller: Textbooks_Source, Columbia, MO, U.S.A.
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paperback. Condition: Good. 5th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000699234U