Media Management : A Casebook Approach

Hollifield, C. Ann, Sohn, Broadrick Ardyth, Wicks, Jan LeBlanc, Lacy, Stephen

ISBN 10: 0805847154 / ISBN 13: 9780805847154

Published by Taylor & Francis Group, 2003

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP63389909

Synopsis:

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills.


Updates in this edition include:

*research and examples to reflect the current state of the industry;

*material on convergence, new media, and international aspects, as well as their influences on leadership and planning;

*information and research on new media, the Internet, and their future implications for media managers;

*technology and online resource sections; and

*examples and information on data used by advertisers and media organizations.


This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Synopsis: This third edition provides a look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case-study approach, the book draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Topics updated include: research and examples to reflect the current state of the industry; material on convergence, new media, and international aspects, as well as their influences on leadership and planning; information and research on new media, the Internet, and their future implications for media managers; technology and online resource sections; and examples and information on data used by advertisers and media organizations. This edition also offers new material on the structure of the Internet, new media, and converged and international media organizations. The text is intended for advanced undergraduates and graduate students in media management courses.

Bibliographic Details

Title: Media Management : A Casebook Approach
Publisher: Taylor & Francis Group
Publication Date: 2003
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition