Media Management: A Casebook Approach (Routledge Communication Series) - Softcover

Wicks LeBlanc, Jan; Sylvie, George; Hollifield, C. Ann; Lacy, Stephen; Sohn Broadrick, Ardyth

Softcover

ISBN 10: 0805847154 ISBN 13: 9780805847154

Publisher: Routledge, 2003

Synopsis

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills.


Updates in this edition include:

*research and examples to reflect the current state of the industry;

*material on convergence, new media, and international aspects, as well as their influences on leadership and planning;

*information and research on new media, the Internet, and their future implications for media managers;

*technology and online resource sections; and

*examples and information on data used by advertisers and media organizations.


This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

About this title

Synopsis

This third edition provides a look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case-study approach, the book draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Topics updated include: research and examples to reflect the current state of the industry; material on convergence, new media, and international aspects, as well as their influences on leadership and planning; information and research on new media, the Internet, and their future implications for media managers; technology and online resource sections; and examples and information on data used by advertisers and media organizations. This edition also offers new material on the structure of the Internet, new media, and converged and international media organizations. The text is intended for advanced undergraduates and graduate students in media management courses.

About the Author

George Sylvie received his PhD from the University of Texas, Austin where he is now Associate Professor in the Department of Journalism.

Jan LeBlanc Wicks received her PhD from Michigan State University and is now a professor in the Journalism Department at the University of Arkansas.

C. Ann Hollifield received her PhD from Ohio State and is now Associate Professor in the Grady College of Journalism and Mass Communication at the University of Georgia.

Stephen Lacy received his PhD from the University of Texas, Austin and is now teaches Professor of Journalism at Michigan State University.

Ardyth Broadrick Sohn received her PhD from Sourthern Illinois University and is a now Director of the Hank Greenspun School of Journalism and Media Studies at University of Nevada, Las Vegas.

Edition details

• Publisher: Routledge
• Publication date: 2003
• Language: English
• ISBN 10: 0805847154
• ISBN 13: 9780805847154
• Binding: Paperback
• Edition number: 3
• Number of pages: 336