Media Communication: An Introduction to Theory and Process

Watson, James

ISBN 10: 0312212011 / ISBN 13: 9780312212018

Published by Palgrave Macmillan, 1998

About this Item

pp. 328.

Seller Inventory # 18358382697

Bibliographic Details

• Title: Media Communication: An Introduction to Theory and Process
• Publisher: Palgrave Macmillan
• Publication Date: 1998
• Language: English
• ISBN 10: 0312212011
• ISBN 13: 9780312212018
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. This welcome new edition has been thoroughly updated to include substantial new material on the Internet and a more sustained engagement with debates about globalization.

Review

The author is erudite, but puts his knowledge at the service of his readers at all times. "Len Masterman"