Measurement of Service Quality in Banking Sector : A Study to assess the service quality and its impact on satisfaction and behavioural intention in banking sector
Language: English
Published by LAP LAMBERT Academic Publishing, 2021
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - This research aims at measuring the service quality in public and private banking sector in Madurai and Virudhunagar districts of Tamilnadu state and identifying its relationship to customer satisfaction and behavioral intention. The study was conducted among 802 bank customers by using revised SERVQUAL (BANQUAL) instrument with 26 items. Behavioral intention of the customers was measured by using the behavioral intention battery. The study concludes that the individual service quality dimensions have a positive impact on Overall Satisfaction and satisfaction leads to customer behavioural intention.
Seller Inventory # 9786139977550
- Title
- Measurement of Service Quality in Banking Sector : A Study to assess the service quality and its impact on satisfaction and behavioural intention in banking sector
- Author
- Sankar Ganesh
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 613997755X
- ISBN 13
- 9786139977550
- Item weight
- 471 grams
- Dimensions
- 220x150x19 mm
"Synopsis" may belong to another edition of this title.
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