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Measurement of Service Quality in Banking Sector: A Study to assess the service quality and its impact on satisfaction and behavioural intention in banking sector - Softcover
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This research aims at measuring the service quality in public and private banking sector in Madurai and Virudhunagar districts of Tamilnadu state and identifying its relationship to customer satisfaction and behavioral intention. The study was conducted among 802 bank customers by using revised SERVQUAL (BANQUAL) instrument with 26 items. Behavioral intention of the customers was measured by using the behavioral intention battery. The study concludes that the individual service quality dimensions have a positive impact on Overall Satisfaction and satisfaction leads to customer behavioural intention.
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Measurement of Service Quality in Banking Sector
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LAP LAMBERT Academic Publishing Feb 2021, 2021
ISBN 10: 613997755X
ISBN 13: 9786139977550
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research aims at measuring the service quality in public and private banking sector in Madurai and Virudhunagar districts of Tamilnadu state and identifying its relationship to customer satisfaction and behavioral intention. The study was conducted among 802 bank customers by using revised SERVQUAL (BANQUAL) instrument with 26 items. Behavioral intention of the customers was measured by using the behavioral intention battery. The study concludes that the individual service quality dimensions have a positive impact on Overall Satisfaction and satisfaction leads to customer behavioural intention. 304 pp. Englisch. Seller Inventory # 9786139977550
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Measurement of Service Quality in Banking Sector
Published by
LAP LAMBERT Academic Publishing, 2021
ISBN 10: 613997755X
ISBN 13: 9786139977550
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ganesh SankarThe Author is a faculty in Marketing Management with 19 years of academic experience. He is honored with Academic Leadership award. Passionate towards training, behavioural studies and consultancies He has published more. Seller Inventory # 452501679
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Measurement of Service Quality in Banking Sector : A Study to assess the service quality and its impact on satisfaction and behavioural intention in banking sector
Published by
LAP LAMBERT Academic Publishing, 2021
ISBN 10: 613997755X
ISBN 13: 9786139977550
New
Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This research aims at measuring the service quality in public and private banking sector in Madurai and Virudhunagar districts of Tamilnadu state and identifying its relationship to customer satisfaction and behavioral intention. The study was conducted among 802 bank customers by using revised SERVQUAL (BANQUAL) instrument with 26 items. Behavioral intention of the customers was measured by using the behavioral intention battery. The study concludes that the individual service quality dimensions have a positive impact on Overall Satisfaction and satisfaction leads to customer behavioural intention. Seller Inventory # 9786139977550
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Measurement of Service Quality in Banking Sector | A Study to assess the service quality and its impact on satisfaction and behavioural intention in banking sector
Published by
LAP LAMBERT Academic Publishing, 2021
ISBN 10: 613997755X
ISBN 13: 9786139977550
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Measurement of Service Quality in Banking Sector | A Study to assess the service quality and its impact on satisfaction and behavioural intention in banking sector | Sankar Ganesh | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786139977550 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 119706085
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Measurement of Service Quality in Banking Sector
Published by
LAP LAMBERT Academic Publishing Feb 2021, 2021
ISBN 10: 613997755X
ISBN 13: 9786139977550
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This research aims at measuring the service quality in public and private banking sector in Madurai and Virudhunagar districts of Tamilnadu state and identifying its relationship to customer satisfaction and behavioral intention. The study was conducted among 802 bank customers by using revised SERVQUAL (BANQUAL) instrument with 26 items. Behavioral intention of the customers was measured by using the behavioral intention battery. The study concludes that the individual service quality dimensions have a positive impact on Overall Satisfaction and satisfaction leads to customer behavioural intention.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 304 pp. Englisch. Seller Inventory # 9786139977550