Measurement of Service Quality in Banking Sector

Language: English

Published by LAP LAMBERT Academic Publishing Feb 2021, 2021

613997755X / 9786139977550

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -This research aims at measuring the service quality in public and private banking sector in Madurai and Virudhunagar districts of Tamilnadu state and identifying its relationship to customer satisfaction and behavioral intention. The study was conducted among 802 bank customers by using revised SERVQUAL (BANQUAL) instrument with 26 items. Behavioral intention of the customers was measured by using the behavioral intention battery. The study concludes that the individual service quality dimensions have a positive impact on Overall Satisfaction and satisfaction leads to customer behavioural intention. 304 pp. Englisch.

Seller Inventory # 9786139977550

Title
Measurement of Service Quality in Banking Sector
Author
Sankar Ganesh
Publisher
LAP LAMBERT Academic Publishing Feb 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
613997755X
ISBN 13
9786139977550
Item weight
471 grams
Dimensions
220x150x19 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany