Marketing that Works : Building Breakthrough Brands in India
Language: English
Published by Penguin Random House India Jan 2026, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
Neuware - While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on 'Segmentation-Targeting- Positioning', designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers. Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behavior, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organization, which wishes to build successful brands in this country. Lastly, it is an overdue response to 'thought colonialism', as India most certainly deserves a customized Brand Leadership model, which is uniquely customer-centric.Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.
Seller Inventory # 9780143473787
- Title
- Marketing that Works : Building Breakthrough Brands in India
- Author
- Shivaji Das Gupta
- Publisher
- Penguin Random House India Jan 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0143473786
- ISBN 13
- 9780143473787
- Item weight
- 224 grams
- Dimensions
- 219x136x20 mm
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About the Author
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