Marketing that Works Building Breakthrough Brands in India - Softcover

Gupta, Shivaji Das

Softcover

ISBN 10: 0143473786 ISBN 13: 9780143473787

Publisher: Penguin Random House India, 2026

Synopsis

While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers.Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behaviour, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organisation, which wishes to build successful brands in this country. Lastly, it is an overdue response to ‘thought colonialism’, as India most certainly deserves a customised Brand Leadership model, which is uniquely customer-centric.Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.

About this title

About the Author

N/A

Edition details

• Publisher: Penguin Random House India
• Publication date: 2026
• Language: English
• ISBN 10: 0143473786
• ISBN 13: 9780143473787
• Binding: Paperback
• Number of pages: 288