Marketing Techniques for Financial Inclusion and Development
Language: English
Published by Business Science Reference, 2018
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 263.81
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.…
Seller Inventory # 9781522540359
- Title
- Marketing Techniques for Financial Inclusion and Development
- Author
- Dhiraj Jain
- Publisher
- Business Science Reference
- Publication year
- 2018
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1522540350
- ISBN 13
- 9781522540359
- Item weight
- 828 grams
- Dimensions
- 260x183x23 mm
"Synopsis" may belong to another edition of this title.
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|---|---|---|
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