Marketing Techniques for Financial Inclusion and Development (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

 
9781522540359: Marketing Techniques for Financial Inclusion and Development (Advances in Marketing, Customer Relationship Management, and E-services)
Hardcover
ISBN 10: 1522540350 ISBN 13: 9781522540359
Publisher: IGI Global, 2018

Synopsis

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

"synopsis" may belong to another edition of this title.

Publisher
IGI Global
Publication date
2018
Language
English
ISBN 10 
1522540350
ISBN 13 
9781522540359
Binding
Hardcover
Edition number
1
Number of pages
300
Editor
Jain Dhiraj, Sharma Adya