Marketing Strategy and Management (Paperback)
Language: English
Published by Bloomsbury Publishing PLC, London, 2014
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 110.40
Quantity: 1 available
Add to basketItem description from seller
Paperback. The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations. The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9781137025821
- Title
- Marketing Strategy and Management (Paperback)
- Author
- Michael J. Baker
- Publisher
- Bloomsbury Publishing PLC, London
- Publication year
- 2014
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1137025824
- ISBN 13
- 9781137025821
- Edition
- 5th or later Edition
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
Shipping rates within U.S.A.
| Item | 6 to 14 business days | 6 to 16 business days |
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| First item | £ 0.00 | £ 0.00 |
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APOLLO ONLINE CORP.
605 Geddes Street
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