Synopsis
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
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About the Author
Michael J. Baker founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK.
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Marketing Strategy and Management
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Palgrave Macmillan Limited, 2014
ISBN 10: 1137025824
ISBN 13: 9781137025821
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Marketing Strategy and Management
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Marketing Strategy and Management
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Marketing Strategy and Management
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Marketing Strategy and Management
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Marketing Strategy and Management
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Red Globe Press 2014-12-05, 2014
ISBN 10: 1137025824
ISBN 13: 9781137025821
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