Marketing Strategy and Management

Language: English

Published by Bloomsbury Publishing PLC, GB, 2014

1137025824 / 9781137025821

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Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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Softcover

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Seller Inventory # LU-9781137025821

Title
Marketing Strategy and Management
Author
Michael J. Baker
Publisher
Bloomsbury Publishing PLC, GB
Publication year
2014
Condition
New
Binding
Paperback
Language
English
ISBN 10
1137025824
ISBN 13
9781137025821
Edition
5th or later Edition
Item weight
1,354 grams

Rarewaves.com UK

London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

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