Marketing Strategy
Lucas, George, Hartline, Michael D., Ferrell, O. C.
ISBN 10: 0030321034 ISBN 13: 9780030321030
Published by Cengage Learning, 2001
Used
Hardcover
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Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3068074-6
Synopsis:
New edition of a text that provides a practical approach to analyzing, planning and implementing marketing strategies, with a focus upon the creative process involved in applying the knowledge and concepts to the development and implementing of ideas. The core of the planning framework is the organi
Review: "The first book dealing with strategic marketing issues in combination with a strong 'how-to' focus. This comprehensive text is ideal for students who are already familiar with marketing instruments but have to prepare a marketing plan." (Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands -- Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands
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Bibliographic Details
Title: Marketing Strategy
Publisher: Cengage Learning
Publication Date: 2001
Binding: Hardcover
Condition: Good
Edition: 2nd Edition.