Ferrell, O. C. Marketing Strategy

ISBN 13: 9780030321030

Marketing Strategy

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9780030321030: Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

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"The first book dealing with strategic marketing issues in combination with a strong 'how-to' focus. This comprehensive text is ideal for students who are already familiar with marketing instruments but have to prepare a marketing plan." (Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands -- Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands

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O. C. Ferrell
Published by South-Western College Pub (2001)
ISBN 10: 0030321034 ISBN 13: 9780030321030
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