Marketing Strategy: A Decision-Focused Approach

Orville C. Walker

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Language: English

Published by McGraw-Hill Education, 2013

0078028949 / 9780078028946

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making. Num Pages: 384 pages. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 251 x 203 x 15. Weight in Grams: 664. . 2013. 8th Edition. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780078028946

Title
Marketing Strategy: A Decision-Focused Approach
Author
Orville C. Walker
Publisher
McGraw-Hill Education
Publication year
2013
Condition
New
Binding
Soft cover
Language
English
ISBN 10
0078028949
ISBN 13
9780078028946

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

Shipping rates within U.S.A.

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