Marketing Strategy: A Decision-Focused Approach (IRWIN MARKETING) - Softcover

Walker, Orville C.; Mullins, John

Softcover

ISBN 10: 0078028949 ISBN 13: 9780078028946

Publisher: McGraw Hill, 2013

Synopsis

MARKETING STRATEGY: A DECISION-FOCUSED APPROACH

About this title

About the Author:

Orville C. Walker, Jr. Orville C. Walker, Jr. is Professor Emeritus in the University of Minnesotas Carlson School of Management, where he served until recently as the James D. Watkins Professor of Marketing and Director of the PhD Program. He holds a Masters degree in social psychology from the Ohio State University and a PhD in marketing from the University of WisconsinMadison. Orville is the co-author of three books and has published more than 50 research articles in scholarly and business journals. He has won several awards for his research, including the ODell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award from the Sales Management Interest Group of the American Marketing Association. Orville has been a consultant to a number of business firms and not-for-profit organisations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin.

About this edition

• Publisher: McGraw Hill
• Publication date: 2013
• ISBN 10: 0078028949
• ISBN 13: 9780078028946
• Binding: Paperback
• Number of pages: 384