Marketing Strategy and Competitive Positioning
Graham J. Hooley; John A. Saunders; Nigel Piercy
Language: English
Published by Pearson Education Limited, 1998
- Softcover
- Used
Seller: Hamelyn, Madrid, M, SpainHamelyn
AbeBooks seller since July 18, 2022
Condition: Used - As new
£ 5.28
Quantity: 1 available
Add to basketItem description from seller
: Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint. EAN: 9780133712537 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Strategy and Competitive Positioning Autor: Graham J. Hooley| John A. Saunders| Nigel Piercy Editorial: Pearson Education Limited Idioma: en Páginas: 496 Formato: tapa dura.
Seller Inventory # Happ-2023-07-26-f09d6963
- Title
- Marketing Strategy and Competitive Positioning
- Author
- Graham J. Hooley; John A. Saunders; Nigel Piercy
- Publisher
- Pearson Education Limited
- Publication year
- 1998
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0133712532
- ISBN 13
- 9780133712537
CD-ROM of PowerPoint slides (0-13-096206-6).
"Synopsis" may belong to another edition of this title.
From the Back Cover
"Hooley, Piercy and Saunders are to be congratulated for preparing a well-reasoned and well-written textbook on how marketing strategy can help companies use better targeting and differentiation to win their competitive battles."
Philip Kotler, Professor of Marketing, Kellogg School of Business
Marketing Strategy and Competitive Positioning, 3e
deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
"True to its title, this third edition consolidates its distinctive position with its excellent balance between contemporary theory and practice"
Professor Rod Brodie, Department of Marketing, University of Auckland
New to This Edition
- Extensive updates throughout to include the latest thinking and research in marketing, together with new, up-to-date examples.
- More examples of International Marketing and Cross Cultural approaches and activities
- Extended cases with discussion questions at the end of each chapter
- Chapter 4 (The Changing Market Environment) explores the changes in the marketing environment facing organizations in the 21st century
- Chapter 18 (Competing Through E-Marketing) looks at the impact the Internet is having on marketing strategies and approaches
- Supplement Download Website. Visit http://booksites.net/hooley to access Power Point slides, teaching suggestions, answers to end of chapter questions, and further discussion cases (updated regularly).
"[This] has been the leading European textbook on Strategic Marketing over the last several years. The new edition reinforces that position. The book is a valuable asset for all marketing students as well as marketing practitioners."
Hans Mühlbacher, Department of Value-Process Management, University of Innsbruck, Austria
About the Authors:
Graham Hooley is Professor of Marketing at Aston Business School and Senior Pro-Vice Chancellor of Aston University. He is a Fellow of the Chartered Institute of Marketing, the British Academy of Management and the RSA, and a member of the Institute of Learning and Teaching.
John Saunders is Professor of Marketing and the Head of Aston Business School. He is Past-President of the European Marketing Academy, a Fellow of the British Academy of Management and the Chartered Institute of Marketing.
Nigel F. Piercy is Professor of Strategic Marketing and Director of the
Cranfield Strategic Sales Research Consortium.
"This is a cutting-edge book with an important focus on marketing as a strategic force. The authors develop and apply a stimulating managerial framework for strategic marketing analysis and action."
David W. Cravens, Professor of Marketing, Texas Christian University
.
"About the title" may belong to another edition of this title.
Shipping rates from Spain to U.S.A.
| Item | 4 to 14 business days | 1 to 3 business days |
|---|---|---|
| First item | £ 11.12 | £ 15.41 |
Payment methods
Store description
Hamelyn es una librería online ubicada en Madrid con más de 700.000 referencias distintas de libros de segunda mano. Todos pasan un exhaustivo control de calidad, reciclando todos aquellos que no se encuentren aptos para su lectura.
Seller's business information
Hamelyn Technologies
C. de los Llanos de Jerez, 1
Coslada, Madrid, Spain 28823
Terms of sale
Company Name: Hamelyn Technologies, S.L.
TAX IDENTIFICATION NUMBER: B-01658244
Registered office: C. de los Llanos de Jerez, 1, 28823 Coslada, Madrid
Intra-Community VAT number: ESB01658244
Returns:
C. de los Llanos de Jerez, 1, 28823 Coslada, Madrid.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Hamelyn, Madrid, Madrid, Spain, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
All shipments will have tracking number, however, free shipments will not provide tracking information.
Urgent shipment to any point of peninsular Spain with guaranteed delivery in 24/48 working hours.
Shipping to autonomous cities, Canary Islands and Balearic Islands with delivery in 2-7 working days.
Shipments to Europe with delivery in 2-10 working days.
Shipments outside Europe with delivery in 5-20 working days.