Marketing Strategy and Competitive Positioning

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9780133712537: Marketing Strategy and Competitive Positioning

This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).

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Graham J. Hooley; John A. Saunders; Nigel Piercy
Published by Prentice Hall (1998)
ISBN 10: 0133712532 ISBN 13: 9780133712537
New Hardcover Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Prentice Hall, 1998. Hardcover. Book Condition: New. book. Bookseller Inventory # M0133712532

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