This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall, 1998. Hardcover. Book Condition: New. book. Bookseller Inventory # M0133712532