Marketing Scales Handbook, Volume I: A Compilation of Multi-Item Measures: v. 1

Bruner, Gordon C., Hensel, Paul J.

ISBN 10: 0877572267 ISBN 13: 9780877572268
Published by South-Western Pub, 1992
Language: English
Condition: Used - Good Hardcover

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Used - Hardcover

Condition: Used - Good

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