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Synopsis
When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
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- PublisherAmerican Marketing Association
- Publication date1992
- ISBN 10 0877572267
- ISBN 13 9780877572268
- BindingHardcover
- LanguageEnglish
- Number of pages1315
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Marketing Scales Handbook: A Compilation of Multi-Item Measures (v. 1).
Published by
South-western Educational Pub, 1992
ISBN 10: 0877572267
ISBN 13: 9780877572268
Used
Hardcover
Seller: Brentwood Books, Kinnelon, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Very Good plus. Large fat hardcover in dust jacket; published in 1992 by American Marketing Association, 1315pp. Book as new except upper page edges a bit soiled due to standing dust, pages have a very slight waver. Dust jacket nice and glossy like new but has a few surface scratches. Very nice condition. HEAVY/OVERSIZE. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA. Seller Inventory # 49835
Quantity: 1 available
Stock Image
Marketing Scales Handbook: A Compilation of Multi-Item Measures
Published by
South-Western Educational Pub, 1992
ISBN 10: 0877572267
ISBN 13: 9780877572268
Used
Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_298307639
Quantity: 1 available
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Marketing Scales Handbook: A Compilation of Multi-Item Measures
Published by
South-Western Educational Pub, 1992
ISBN 10: 0877572267
ISBN 13: 9780877572268
Used
Hardcover
Seller: Solr Books, Lincolnwood, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: very_good. This books is in Very good condition. There may be a few flaws like shelf wear and some light wear. Seller Inventory # BCV.0877572267.VG
Quantity: 1 available