The Marketing Research Process
Language: English
Published by Pearson Education Limited, 1995
- Softcover
- Used
Condition: Used - Fair
£ 13.07
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Add to basketItem description from seller
: Este libro es una introducción al tema de la investigación de mercados. Muestra la importancia de una investigación eficaz para la operación de marketing y para la toma de decisiones gerenciales. Se centra en una empresa de marketing mientras desarrolla productos y servicios y también presenta estudios de casos. Es una herramienta útil para profesionales y estudiantes del área de negocios y economía. EAN: 9780132028394 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Marketing Research Process Autor: Margaret Crimp| Len T. Wright Editorial: Pearson Education Limited Idioma: en Páginas: 400 Formato: tapa dura.
Seller Inventory # Happ-2025-11-05-c63fa4e1
- Title
- The Marketing Research Process
- Author
- Margaret Crimp; Len T. Wright
- Publisher
- Pearson Education Limited
- Publication year
- 1995
- Condition
- Fair
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0132028395
- ISBN 13
- 9780132028394
"Synopsis" may belong to another edition of this title.
From the Back Cover
In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.
This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of-
· the impact of information technology and database marketing on the market research industry;
· business to business marketing research with an entirely new chapter devoted to this important topic;
· the international dimensions of marketing research.
The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.
Len Tiu Wright is a Senior Lecturer in Marketing at the Business School, Keele University. She has researched widely in Japan, South East Asia, Europe and North America and has presented papers at national and international conferences for over a decade. Some of these have been given best paper conference awards. Her writings have appeared in other publications such as books and both American and European academic journals. Len Tiu has guest-edited for a number of academic journals in the UK and abroad. She is the Editor of the Qualitative Market Research - An International Journal, an MCB publication.
The late Margaret Crimp was an independent marketing consultant with many years' experience in practice and teaching.
"About the title" may belong to another edition of this title.
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