The Marketing Research Process

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9780132028394: The Marketing Research Process

An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.

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Margaret; Wright, Len T. Crimp
Published by Prentice Hall (1995)
ISBN 10: 0132028395 ISBN 13: 9780132028394
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Book Description Prentice Hall, 1995. Paperback. Book Condition: New. Bookseller Inventory # SONG0132028395

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