My Marketing Miscellany
Language: English
Published by Unknown Publisher, 2010
- Softcover
- Used

Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Fine
£ 4.82
Quantity: 2 available
Add to basketItem description from seller
Seller Inventory # GRP101759618
- Title
- My Marketing Miscellany
- Author
- Rouse, Paul
- Publisher
- Unknown Publisher
- Publication year
- 2010
- Condition
- Fine
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0956480403
- ISBN 13
- 9780956480408
- Item weight
- 2 pounds
- Dimensions
- N/A
His book My Marketing Miscellany blows the lid on many marketing myths, and gives a warts and all insight into subjects ranging from venture capital to the internet.
Some of the content is, to say the least, unusual, and rarely found in marketing books - joining the Board, and organising a management buyout, being two examples.
As Rouse says, this is not a marketing textbook. It is aimed at business people who market things and who are `on the way up, and with an eye for the main chance'.
"Synopsis" may belong to another edition of this title.
From the Back Cover
"I do not believe that anyone without any creative flair whatsoever can become a good marketer"
ROUSE ON AD AGENCY CREATIVE'S:
"Every young person joining a creative department seems to become instantly arrogant"
ROUSE ON RESEARCHERS:
"The number of times I turn on the news to hear quotes from some research project or other knowing that it is absolute rubbish put out to get free publicity for the Company or individual that published it"
ROUSE ON AD AGENCIES:
Remember that lunch they bought? Well it's probably on a job bag marked up 20% to be charged out to you"
ROUSE ON PLANNING AND ANALYSIS TECHNIQUES:
"I realised many years ago that some of the marketing development techniques taught by learned Professors on business courses, are designed more to make `prof' look clever than as a genuine marketing tool"
ROUSE ON THE INTERNET:
"Never has so much rubbish been written and spoken on one subject"
ROUSE ON PR :
"The Agency or individual you choose will undoubtedly suggest a monthly retainer. Forget it."
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | £ 5.00 | £ 5.00 |
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Better World Books LTD.
THIRD FLOOR, ONE LONDON SQUARE, CROSS LANES
GUILDFORD, United Kingdom GU1 1UN
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