My Marketing Miscellany - Softcover

Rouse, Paul

Softcover

ISBN 10: 0956480403 ISBN 13: 9780956480408

Publisher: York Business Press, 2010

Synopsis

Paul Rouse is a straight talking Yorkshire businessman and marketer who has been there, and done most of it in a 30 year career during which he headed the marketing functions at Allied Carpets and William Hill, ran two full service Ad Agencies, and took a large management buyout to a public floatation.
His book My Marketing Miscellany blows the lid on many marketing myths, and gives a warts and all insight into subjects ranging from venture capital to the internet.
Some of the content is, to say the least, unusual, and rarely found in marketing books - joining the Board, and organising a management buyout, being two examples.
As Rouse says, this is not a marketing textbook. It is aimed at business people who market things and who are `on the way up, and with an eye for the main chance'.

About this title

From the Back Cover

ROUSE ON MARKETING PEOPLE:
"I do not believe that anyone without any creative flair whatsoever can become a good marketer"
ROUSE ON AD AGENCY CREATIVE'S:
"Every young person joining a creative department seems to become instantly arrogant"
ROUSE ON RESEARCHERS:
"The number of times I turn on the news to hear quotes from some research project or other knowing that it is absolute rubbish put out to get free publicity for the Company or individual that published it"
ROUSE ON AD AGENCIES:
Remember that lunch they bought? Well it's probably on a job bag marked up 20% to be charged out to you"
ROUSE ON PLANNING AND ANALYSIS TECHNIQUES:
"I realised many years ago that some of the marketing development techniques taught by learned Professors on business courses, are designed more to make `prof' look clever than as a genuine marketing tool"
ROUSE ON THE INTERNET:
"Never has so much rubbish been written and spoken on one subject"
ROUSE ON PR :
"The Agency or individual you choose will undoubtedly suggest a monthly retainer. Forget it."

Edition details

• Publisher: York Business Press
• Publication date: 2010
• Language: English
• ISBN 10: 0956480403
• ISBN 13: 9780956480408
• Binding: Paperback
• Number of pages: 116