- Hardcover
- Used
Seller: The Book Garden, Bountiful, UT, U.S.A.The Book Garden
AbeBooks seller since September 14, 1999
Condition: Used
£ 54.58
Quantity: 1 available
Add to basketItem description from seller
4th edition. General use wear, surface and edges rubbed. Corners bumped and show wear. Pages show reader wear. Some grey rubbing to the cover. Stock photos may not look exactly like the book.
Seller Inventory # 994108
- Title
- Marketing Management
- Author
- Russ Winer,Ravi Dhar
- Publisher
- Pearson August 2010
- Publication year
- 2010
- Condition
- Good - Cash
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0136074898
- ISBN 13
- 9780136074892
- Edition
- 4th Edition
- Seller catalogs
- Education
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
"Synopsis" may belong to another edition of this title.
About the Author
Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.
Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.
He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.
"About the title" may belong to another edition of this title.
The Book Garden
Bountiful, UT, U.S.A.
AbeBooks seller since September 14, 1999
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 5.49 | £ 13.63 |
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Just as the Tardis is bigger on the inside - you will just have to see it to believe! We have over 4000 square feet of as many books as we could sort, stack and tower housed inside this innocent looking storefront. We also have inventory off-site, so if you don’t see what you are looking for - just ask! Love the smell of books? Daydream about getting locked in the library? This is the place for you - located at the very center of downtown Bountiful. Selling gently loved books since 1985. Shop our shelves online ~ anytime at bookgarden2.com…
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The Book Garden Inc.
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Bountiful, UT U.S.A. 84010
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