Marketing Management (4th Edition)

3.04 avg rating
( 52 ratings by Goodreads )
 
9780136074892: Marketing Management (4th Edition)

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.  

"synopsis" may belong to another edition of this title.

From the Back Cover:

This book reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional work. Topics include the concept of marketing; the marketing manager's job; the development of a marketing strategy; marketing research; consumer behavior and analysis; organizational buying behavior; market structure and competitor analysis; marketing mix decision-making; communications and advertising strategy; channels of distribution; the personal sales channel; pricing; sales promotion; customer relationship management; strategies for service markets; strategies for technology-based markets; global marketing strategies; and new product development. For practicing marketing managers, business managers, and IT professionals.

About the Author:

Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.

Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.

He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Russell S. Winer
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Softcover Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 4th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBD31428138

More Information About This Seller | Ask Bookseller a Question

Buy New
11.90
Convert Currency

Add to Basket

Shipping: 3.26
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

2.

Winer, Russ; Dhar, Ravi
Published by Pearson
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Hardcover Quantity Available: 10
International Edition
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Book Condition: New. 0136074898 New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Bookseller Inventory # INFFGM635

More Information About This Seller | Ask Bookseller a Question

Buy New
12.02
Convert Currency

Add to Basket

Shipping: 3.87
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

3.

Winer
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Softcover Quantity Available: 10
International Edition
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEADH*##1310

More Information About This Seller | Ask Bookseller a Question

Buy New
13.09
Convert Currency

Add to Basket

Shipping: 3.12
From India to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

4.

Russ Winer; Ravi Dhar
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Paperback Quantity Available: 20
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RU_9780136074892

More Information About This Seller | Ask Bookseller a Question

Buy New
11.31
Convert Currency

Add to Basket

Shipping: 6.06
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

5.

Winer Dhar
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Soft cover Quantity Available: > 20
International Edition
Seller:
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Rating
[?]

Book Description Soft cover. Book Condition: New. NEW - International Edition - ISBN 9789332543140 - Same Contents as in US edition - in english - 4ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code, unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Bookseller Inventory # CC2

More Information About This Seller | Ask Bookseller a Question

Buy New
9.71
Convert Currency

Add to Basket

Shipping: 8.33
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

6.

Winer
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Softcover Quantity Available: 20
International Edition
Seller:
Unique Bookseller
(Delhi, India)
Rating
[?]

Book Description Softcover. Book Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Bookseller Inventory # UBS03893

More Information About This Seller | Ask Bookseller a Question

Buy New
19.10
Convert Currency

Add to Basket

Shipping: FREE
From India to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

7.

Winer, Russ; Dhar, Ravi
Published by Pearson
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Softcover Quantity Available: 10
International Edition
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Pearson. Book Condition: New. 0136074898 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # HU_9780136074892

More Information About This Seller | Ask Bookseller a Question

Buy New
13.71
Convert Currency

Add to Basket

Shipping: 6.82
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

8.

Russ Winer, Ravi Dhar
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Paperback Quantity Available: 2
International Edition
Seller:
ZerichSpace
(Antioch, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New condition. Softcover book, 4th Edition. (Read Description Before Buying), This is an international Edition. Black and White Book. ISBN or covers May Be Different From US Edition. Book may have Restricted Sales Disclaimer Wordings printed on cover. Books May Be Shipped From Overseas as per stock status. Bookseller Inventory # 760105

More Information About This Seller | Ask Bookseller a Question

Buy New
16
Convert Currency

Add to Basket

Shipping: 6.79
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

9.

Russ Winer, Ravi Dhar
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Paperback Quantity Available: 5
International Edition
Seller:
PRIORITY BOOKS
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 4th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 528 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 439042

More Information About This Seller | Ask Bookseller a Question

Buy New
15.98
Convert Currency

Add to Basket

Shipping: 6.82
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

10.

Winer
Published by Pearson India
ISBN 10: 0136074898 ISBN 13: 9780136074892
New Quantity Available: 4
International Edition
Seller:
TEXTBOOKSZONE
(NEW DELHI, India)
Rating
[?]

Book Description Pearson India. Book Condition: Brand New. This is Brand New International Edition, Paperback, Different ISBN with same content, Excellent Quality & Shrink Wrap. English language. Perfect condition. Please contact us for any questions regarding this book.!!. Bookseller Inventory # TBZ-AYHDA-2163

More Information About This Seller | Ask Bookseller a Question

Buy New
23.63
Convert Currency

Add to Basket

Shipping: FREE
From India to United Kingdom
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book